Elizabeth Arden was known for her copious innovative ideas; for example, at a time when the only acceptable place to wear makeup was on the stage, Elizabeth Arden recognized American women's desire to breakout of that post-Victorian era mold to. Elizabeth Arden brought rouge and tinted powder back from Paris, introduced the concept of eye makeup, and offered the very first "makeovers" in her salon. Elizabeth Arden not only was the first person to create foundations that precisely matched skintone, she also had a gifted sense of color, pioneering the idea of the "Total Look"- coordinated eye, lip, cheek, and nail colors. Elizabeth Arden Cosmetics helped make the social use of make up acceptable, and secured makeup in its place as the ultimate fashion accessory for the social elite.